Pharma Trademarks In Brazil: Going To Court To Get Your Name
Many multinational drug makers are active in Brazil. However, they must often forgo their first choice for a brand and move forward with less desirable options because of the difficulties during the registration process. New rules on the approval of medicine names, together with easier access to Brazilian courts, can help with new strategies for pharmaceutical brands in the country.
When selecting and clearing a new name, drug makers must still choose a brand that […]