Lessons in brand protection: A battle that brewed in Australian craft beer litigation
Using terms in your branding that have a ‘descriptive’ quality i.e. that do not distinguish your product from other traders, can later be problematic when you want to stop other traders from using the term. This was seen recently in the Full Federal Court’s dismissal of an appeal by Stone & Wood Group Pty Ltd (Stone & Wood) against Intellectual Property Development Corporation Pty Ltd and Elixir Signature Pty Ltd (Elixir).i
In 2010, Stone & Wood started […]