Bernardo Herrerías Franco
Mexico
Hogan Lovells
Paseo de Tamarindos 150-PB
Cuajimalpa de Morelos
México, D.F. 05120
Tel: +52 55 5091 0163
Email:
bernardo.herrerias@hoganlovells.com
Web:
www.hoganlovells.com
Bernardo, who joined the firm over 30 years ago, represents Mexican and foreign clients in the maintenance of their IP portfolios. He has participated in the revision and amendments of draft reforms to IP law before the Mexican Congress, and IP authorities, both representing clients, and as a member of IP associations. For the past six years, Bernardo has served on the board of the Mexican Association for the Protection of Intellectual Property, and he has been president since 2014. Some of the markets he serves include pharmaceuticals, consumer goods, beauty, technology, computer, music, publishing, and food and beverage.
Applauded for “his sound legal skills, burgeoning prestige, and agreeable manner,” Bernardo is recognized by clients, competitors, and colleagues as a respected and notable litigator and counsel. He is also consistently ranked by Chambers Latin America, Latin America’s Leading Lawyers for Business, and WTR 1000 World Trademark Review. IAM Patent 1000 2013 called him an “all-around IP master,” who is the key to the group’s success, and who wins plaudits from peers and clients alike for his “conscientious and practical” approach to contentious litigation matters.
Bernardo holds degrees from the London School of Economics and Political Science and the Universidad Nacional Autonoma de Mexico.
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“Key partner Bernardo Herrerías Franco is praised by peers, who deem him “a very good litigator.” Clients go on to add: “He is an excellent professional with a great sense of urgency and someone that has always served us well.” He recently led on the aforementioned work highlight.”